If you missed the February 21 event or would like to experience it again, you may replay the webinar, download the presentation slides, or read a recap of the question and answer session.

In this one-hour special event, successful direct marketing practitioners unlocked some of the secrets of database marketing—giving practical tips, tested techniques, and best practices to boost marketing response rates to administrators, classroom teachers, technology leaders, or other specialized education market buyers and influencers.

Our presenters included leading education market experts who use database strategies to control marketing costs and improve their ROI.

Listen to the recording of the webinar to learn more about:

• Producing more profit from your customer database
• Target marketing and customer segmentation techniques
• Real-life strategies—two case studies of organizations who have successfully used database marketing to boost ROI

Our expert lineup included:

Chuck Romans
Vice President
Product Development
MDR

Bob Stimolo
President and Founder
School Market Research Institute, Inc.

Linda Winter
President
The Winter Group
with customer:
Tim Lum
PBS TeacherLine

Read Speakers' Biographies