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| $500 Million in Education Grants for California Schools learn more>> |
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Educator Scrub Merge/Purge A Five-Year Forecast MDR is the lead distribution partner for the breakthrough new America’s Digital Schools 2006 research report. Key findings include the transition to mobile computing, a looming crisis in bandwidth, and rapid growth of ubiquitous or 1:1 computing.  |
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Welcome to marketREACH, the new MDR monthly e-newsletter expressly for education marketers. Earlier this year we surveyed you and your colleagues about the kinds of information you want in an education marketing newsletter. Your answers and suggestions are reflected here and we welcome your ongoing feedback. Our focus going forward is helping our clients grow strategically and profitably in the K-12, higher education, library, and early childhood markets, and this newsletter is one of several new programs making their debut this year. We look forward to growing with you in the months ahead!
See You at Lunch: Student Nutrition Is in the News
The start of the 2006-2007 school year may well bring some “healthy” changes to school cafeterias as the $16 billion Child Nutrition Act takes effect. read more
School Spending Up a Healthy 4.5%
MDR’s research team has completed our annual update of K-12 public school financial data and the news is good, with total school expenditures increasing to approximately $370 billion and spending for instructional materials growing by 5%. read more
Tips for Getting Your Data Ready for the
2006-2007 School Year
Maximize your campaign effectiveness and grow your business for 2006-2007. Update your customer information, gather new data to enhance your file, and find new prospects for your products and services. Now is the perfect time to do it! read more
Four Steps to Crafting Better E-Mail Subject Lines
Getting past sophisticated e-mail filters is getting increasingly more difficult. Knowing and applying a few simple “basics” to your messaging and subject lines can help ensure delivery of your messages. go
Crossing Markets
Grow incremental sales for your products and services by cross-promoting to another educational market. If your product is traditionally marketed to K-12, consider the opportunity the Higher Education market may have to offer. Conversely, if you historically target the Higher Education market, look at your product or services’ application to K-12. read more
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