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Dear Marketer:

Get ready for the busy spring selling season with the March issue of Successful School Marketer. This month’s highlights include:

  • Over $1 billion available in hurricane relief funding
  • Mail volume increases despite recent postal rate increase
  • Spring cleaning your customer file
  • Get better results from your trade show efforts
  • The latest school construction stats
  • New! MDR’s School Funding Services…now available

Plus...updated events calendar and more!

TABLE OF CONTENTS

Education News
Marketing Tips
School Stats and Trends
Upcoming Events
NEW From MDR
About Us


Education News


Secretary Spellings, Gulf Coast Rebuilding Coordinator Powell Announce $1.1 Billion for
Hurricane-Affected Students and Schools

U.S. Department of Education, March 2, 2006

Numerous states are benefiting from more than $1 billion in available funding to help restart school operations in the hurricane-devastated Gulf Coast region and to assist displaced students across the country. Read more about emergency aid funding efforts.

 

Mail Use Grows Despite Rate Increase
By Chantal Tode and Melissa Campanelli, Senior Editors, DM News

With good news for direct marketers, the 5.4% postal increase in January has not had any adverse effects on the volume of mail being sent. Interestingly, some mailers report an increase in their direct mail volume. But with another rate case looming for 2007, will this trend continue? Learn more.

 

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Marketing Tips


Cleaning Your Customer File…The Springboard to Increasing ROI
By Chuck Romans, MDR Vice President, Products and Services

Spring is the perfect time to get your customer file in shape for the coming school year. Find out why some basic file maintenance now will work to your advantage the whole year long.

 

Five Ways to Get Better Results From Educational Conference Exhibits
By Glen McCandless, Principal, Focus Marketing, Inc.

If you want your next trade show to be more profitable (and who doesn’t?), take a moment to
review these important tips.

 

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School Stats and Trends


11th Annual School Construction Report – Just Released!

School construction in 2005 reached a national all-time high with completed projects totaling $21.6 billion, the most spent for any one year. This year of historical firsts--from high oil prices to the devastating effects of the Gulf Coast hurricanes--surprisingly did not affect construction spending because the 2005 season was already well under way.

Click here to read the highlights of the 2006 edition of the School Construction Report.

To download the report, click here.

Each year MDR partners with Peter Li Publications to publish their yearly school construction report.

 

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Upcoming Events


APRIL
1-3: ASCD 2006 Annual Conference & Exhibit Show, Chicago, IL, http://www.ascd.org/portal/site/ascd/menuitem.9f45bc8553f12b1abfb3ffdb62108a0c/
5-8: 2006 CEC Convention & Expo, Salt Lake City, UT, http://www.cec.sped.org/Content/NavigationMenu/ProfessionalDevelopment/ConventionExpo/
6-9: NSTA National Conference, Anaheim, CA, http://www.nsta.org/conventiondetail&Meeting_Code=2006ANA
8-11: NSBA 66th Annual Conference, Chicago, IL, http://www.nsba.org/conference/
20-22: CAEYC 2006 Annual Conference, Anaheim, CA, http://www.caeyc.org/conference.asp
22-25: 2006 AACC Convention, Long Beach, CA, http://www.aacc.nche.edu/Content/NavigationMenu/NewsandEvents/AACC_Convention1/Annual_Convention.htm
26-29: NCTM 2006 Annual Meeting and Exposition, St. Louis, MO, http://www.nctm.org/meetings/stlouis/
30-5/4: IRA's 51st Annual Convention, Chicago, IL, http://www.reading.org/association/meetings/annual.html MDR Booth #1020

MAY
7-10: NAEP 85th Annual Meeting & Exposition, Baltimore, MD, www.naepnet.org/AM/Template.cfm?Section=Home&TEMPLATE=/CM/HTMLDisplay.cfm&CONTENTID=1250
8-10: ACCM: Conference for Catalog, Internet & Multichannel Merchants, Chicago, IL, www.catalogconference.com/
19-21: BookExpo (BEA), Washington, DC, www.bookexpo.reedexpo.com/App/homepage.cfm?moduleid=42&appname=288 MDR Booth #6120

JUNE
7-9: AEP Summit, Washington, DC, http://aepsecure.sawco.com/aep/summit/index.htm
7-9: EduComm, Orlando, FL, www.educommconference.com
11-14: Special Libraries Association (SLA) 2006 Annual Conference, Baltimore, MD, www.sla.org/content/events/conference/ac2006/index.cfm
20-22: DM Days New York Conference & Expo, New York, NY, www.the-dma.org/conferences/dmadmd/
24-27: ALA 2006 Annual Conference, New Orleans, LA, www.ala.org/ala/eventsandconferencesb/annual/2006a/2006an.htm

 

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NEW From MDR


School Funding Services – Now Available!

Introducing your sole source for available federal, state, and private education funding opportunities with actionable ways to find the dollars.

Be on the cutting-edge and learn about funding prospects earlier and more strategically. Available through an exclusive partnership with MDR and RedRock Reports, School Funding Services helps you locate and track education funds from government and private grant sources. In addition, the service includes expert consulting assistance in writing and pursuing appropriate grant opportunities.

Find out more!

Read the press release.

 

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About Us


Habitat for Humanity

 

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1 Forest Parkway, Shelton, CT 06484
Visit us at www.schooldata.com