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| Buyers at School | ||||||
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Reach educators at school who have opened, read, and responded to direct mail offers. This file contains 1.4+ million educators by name identified as direct mail buyers by top U.S. publishers and suppliers of educational products. Buyer names are selectable by 300+ job functions and by numerous buyer and demographic selections. Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings. |
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| Buyers at School | |||||
| School Buyer Type Selections | Total | Elementary | Middle/ Jr High |
Senior High |
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| Multibuyers | 520,237 | 384,206 | 57,691 | 53,275 | |
| Book Buyers | 179,192 | 95,027 | 32,752 | 39,956 | |
| Classroom Materials Purchasers | 136,275 | 101,408 | 17,330 | 10,606 | |
| Software Buyers | 26,459 | 14,237 | 5,076 | 5,350 | |
| Educators as Sales Agents | 143,059 | 108,962 | 14,922 | 11,038 | |
| Video/Multimedia Buyers | 143,315 | 78,533 | 23,067 | 32,888 | |
| Recency of Purchase | |||||
| + Past 6-Month Buyers | 125,440 | 93,192 | 13,848 | 11,258 | |
| + Past 12-Month Buyers | 235,737 | 167,097 | 27,598 | 28,449 | |
| Buyers by DRI | High DRI Schools |
Medium-High DRI Schools |
Medium DRI Schools |
Medium-Low DRI Schools | Low DRI Schools |
| School Administrators | 41,769 | 40,544 | 38,194 | 29,897 | 10,134 |
| Principals | 17,504 | 14,075 | 12,223 | 10,218 | 4,036 |
| Assistant Principals | 3,289 | 3,792 | 4,074 | 3,280 | 950 |
| Librarians | 13,727 | 14,868 | 15,123 | 11,744 | 3,836 |
| Guidance Counselors | 7,626 | 8,077 | 6,997 | 4,880 | 1,369 |
| Teachers | 312,768 | 302,235 | 256,131 | 162,177 | 36,329 |
| Buyers at School | Total Buyers |
Elementary Buyers |
Middle/Jr High Buyers |
Senior High Buyers |
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| School Administrators | 160,538 | 95,650 | 25,896 | 27,736 | |
| Principals | 58,056 | 39,473 | 7,100 | 6,230 | |
| Assistant Principals | 15,385 | 7,189 | 3,293 | 4,093 | |
| Librarians | 59,298 | 34,474 | 9,888 | 11,582 | |
| Guidance Counselors | 28,949 | 15,117 | 5,686 | 6,022 | |
| Teachers | 1,069,640 | 707,675 | 137,432 | 168,466 | |
| Grade-Level Teachers | Total Buyers |
Elementary Buyers |
Middle/Jr High Buyers |
Senior High Buyers |
|
| Pre-Kindergarten | 13,010 | 11,591 | 10 | 31 | |
| Kindergarten | 95,150 | 90,936 | 39 | 26 | |
| Pre-First Grade | 477 | 450 | -- | -- | |
| Grade 1 | 109,337 | 105,153 | 2 | 2 | |
| Grade 2 | 105,419 | 101,517 | 2 | 4 | |
| Grade 3 | 94,688 | 91,029 | 1 | 4 | |
| Grade 4 | 77,508 | 73,758 | 428 | 2 | |
| Grade 5 | 66,081 | 60,251 | 2,921 | 1 | |
| Grade 6 | 43,374 | 21,905 | 18,861 | -- | |
| Grade 7 | 30,535 | 7,051 | 21,355 | 773 | |
| Grade 8 | 29,323 | 7,223 | 20,204 | 718 | |
| Grade 9 | 4,752 | 51 | 440 | 3,915 | |
| Grade 10 | 3,375 | -- | -- | 3,138 | |
| Grade 11 | 3,087 | -- | -- | 2,881 | |
| Grade 12 | 2,653 | -- | -- | 2,452 | |
| Subject Area Teachers | Total Buyers |
Elementary Buyers |
Middle/Jr High Buyers |
Senior High Buyers |
|
| Art | 11,399 | 4,809 | 1,933 | 3,846 | |
| + Art Dept Chairs | 1,191 | 99 | 159 | 832 | |
| Computer Science | 39,106 | 24,059 | 5,636 | 6,831 | |
| + Computer Science Dept Chairs | 412 | -- | 7 | 324 | |
| English and Reading | 125,433 | 39,129 | 35,203 | 43,355 | |
| + English Dept Chairs | 8,529 | 345 | 1,974 | 5,384 | |
| + English/Language Arts | 79,915 | 9,942 | 26,915 | 37,597 | |
| + Reading | 33,217 | 16,280 | 12,226 | 3,250 | |
| + American Literature | 1,646 | 117 | 51 | 1,298 | |
| + Humanities | 1,051 | 93 | 222 | 616 | |
| + Journalism | 4,114 | 27 | 299 | 3,362 | |
| + Literature | 6,968 | 548 | 925 | 4,879 | |
| + Reading First Coordinators | 1,512 | 1,484 | -- | -- | |
| + Reading Recovery | 3,769 | 3,664 | -- | -- | |
| + Reading/Literacy Coaches | 2,929 | 2,502 | 188 | 180 | |
| + Remedial Reading | 13,675 | 10,373 | 1,668 | 941 | |
| + Speech/Debate | 3,844 | 28 | 370 | 3,016 | |
| + Spelling | 622 | 335 | 165 | -- | |
| + Writing/Composition | 5,981 | 505 | 679 | 4,305 | |
| + AP English | 2,928 | 8 | 9 | 2,703 | |
| Fine Arts | 4,839 | 319 | 826 | 3,241 | |
| + Fine Arts Dept Chairs | 400 | 11 | 35 | 313 | |
| Foreign/World Languages | 16,708 | 2,518 | 3,255 | 9,534 | |
| + Foreign/World Languages Dept Chairs | 1,778 | 35 | 190 | 1,345 | |
| Mathematics | 48,389 | 11,797 | 15,907 | 16,419 | |
| + Mathematics Dept Chairs | 5,275 | 297 | 1,378 | 3,061 | |
| + Mathematics | 31,134 | 8,123 | 12,891 | 7,407 | |
| + Pre-Algebra | 2,781 | 103 | 1,498 | 919 | |
| + Algebra | 10,847 | 316 | 2,318 | 7,119 | |
| + Pre-Calculus | 1,622 | 2 | 2 | 1,373 | |
| + Calculus | 2,255 | -- | 1 | 2,016 | |
| + General Math | 1,819 | 175 | 802 | 678 | |
| + Geometry | 5,428 | 24 | 304 | 4,349 | |
| + Math Coaches | 455 | 327 | 41 | 58 | |
| + Remedial Math | 4,715 | 3,196 | 702 | 461 | |
| + Trigonometry | 1,316 | 2 | 3 | 1,169 | |
| + AP Mathematics | 1,181 | 5 | 8 | 1,076 | |
| Music | 6,871 | 3,715 | 1,331 | 1,218 | |
| + Music Dept Chairs | 424 | 78 | 63 | 240 | |
| Physical Education | 20,887 | 6,664 | 5,650 | 6,912 | |
| + Physical Education Dept Chairs | 1,489 | 140 | 330 | 913 | |
| Science | 68,582 | 8,211 | 19,668 | 34,947 | |
| + Science Dept Chairs | 8,687 | 343 | 1,888 | 5,524 | |
| + Science Coaches | 210 | 47 | 6 | 94 | |
| + Biology | 16,968 | 77 | 797 | 14,416 | |
| + Chemistry | 9,114 | 24 | 138 | 7,803 | |
| + Earth Science | 4,654 | 92 | 1,124 | 2,796 | |
| + Environmental Science | 1,992 | 14 | 98 | 1,682 | |
| + General Science | 4,615 | 338 | 2,279 | 1,626 | |
| + Human Anatomy/Physiology | 2,309 | 2 | 8 | 2,035 | |
| + Life Science | 2,286 | 77 | 814 | 1,196 | |
| + Physical Science | 4,744 | 70 | 767 | 3,389 | |
| + Physics | 5,385 | -- | 93 | 4,510 | |
| + AP Science | 2,994 | 6 | 15 | 2,738 | |
| Social Studies/Social Sciences | 38,751 | 6,316 | 14,483 | 14,640 | |
| + Social Studies Dept Chairs | 3,729 | 155 | 971 | 2,291 | |
| + Social Studies | 22,950 | 5,376 | 11,286 | 4,743 | |
| + Civics/Government | 3,470 | 46 | 311 | 2,681 | |
| + Economics | 2,113 | 4 | 51 | 1,856 | |
| + Geography | 2,983 | 341 | 913 | 1,398 | |
| + Psychology | 1,176 | -- | -- | 1,080 | |
| + Religion | 1,432 | 663 | 34 | 373 | |
| + Sociology/ Anthropology | 695 | -- | 3 | 646 | |
| + State/Local History | 675 | 32 | 277 | 261 | |
| + U.S. History | 7,659 | 208 | 1,694 | 4,816 | |
| + World History/Culture | 4,594 | 122 | 801 | 3,144 | |
| + AP Social Studies | 1,043 | 9 | 11 | 949 | |
| Special Education/ Special Needs | 128,782 | 74,491 | 23,564 | 22,541 | |
| + Special Education/ Special Needs Dept Chairs | 3,869 | 774 | 1,047 | 1,718 | |
| Vocational Education | 24,949 | 1,226 | 4,251 | 16,420 | |
| + Vocational Education Dept Chairs | 727 | 1 | 51 | 571 | |
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