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Educators at Home

Reach educators at their home addresses—all year long—where they can review your promotions at their leisure.

Expand your reach by targeting educators at home, as well as at school. Use MDR's Educators at Home addresses to reinforce your message—or to sell additional products to this prime audience.

MDR can help you reach these buyers with a multi-channel approach—through mail and e-mail—Educators at Home addresses are available for direct mail and e-mail campaigns. Find opportunities that fit your products and services by using demographic selections such as:

  • Recency of Purchase (past 6-month or 12-month buyers)
  • Interest Level
  • Years of Teaching Experience
  • Job Title
  • Lifestyle Indicator
  • Households With Children
  • Household Interests

...And more!

Educators Are Also Decision Makers at Home

Teachers are not just teachers; they are consumers too! As consumers, they are a highly attractive audience—well-educated, with excellent credit and higher-than-average spending habits—spending over $115 billion annually on personal goods and services, from computers to travel to credit cards.

Effective Timing to Optimize Sales to Educators at Home

Offer/Program Timing
Classroom Materials and Supplies Late Spring, Early Summer, Summer, Back to School
Professional Development Spring, Fall
Credit Card, Financial, Investment, or Insurance Services Year-Round
Magazines, Clubs, Associations, Trade Books Year-Round

Educators at Home is a proven source of revenue—it's not just a list of teachers at home addresses. It represents educators who have purchased and responded to direct mail campaigns.

Call your MDR Representative at 800-333-8802 to add Educators at Home to your marketing mix.

Educators at Home Data Card
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