| Educators at Home |
|
| Educators at Home (Includes
College Buyers at Home) |
| |
Direct Mail |
E-Mail |
|
|
| Total Names | 1,728,267 | 487,593 |
|
|
|
| Buyer Selects |
|
|
|
| Multibuyers | 11,782 |
4,139 |
|
|
| Seminar Attendees | 41,837 |
10,033 |
|
|
| Book Buyers | 767 |
269 |
|
|
| Software Buyers |
105 |
40 |
|
|
| Video/Multimedia Buyers | 251 |
98 |
|
|
| Recency of Purchase |
|
|
|
| + Past 6-Month Buyers | 1,539 | 25 |
|
|
| + Past 12-Month Buyers | 28,649 | 6,370 |
|
|
|
| Interest Level |
|
|
|
| Elementary | 1,349,790 | 386,605 |
|
|
| Secondary | 164,593 |
57,050 |
|
|
| College | 159,443 | 30,163 |
|
|
| Unclassified | 56,805 |
14,513 |
|
|
|
| Gender |
|
|
|
| Male |
118,874 |
30,749 |
|
|
| Female | 387,153 | 121,259 |
|
|
|
| Years of Teaching Experience1 |
|
|
|
| 1-2 Years | 6,725 | 1,989 |
|
|
| 3-4 Years | 10,103 | 3,186 |
|
|
| 5-10 Years | 39,572 | 12,790 |
|
|
| 11+ Years | 1,671,425 | 469,501 |
|
|
|
| Highest Degree Level |
|
|
|
| Bachelor's | 266,953 | 99,979 |
|
|
| Master's | 272,503 | 97,313 |
|
|
| Doctorate | 1,113 |
408 |
|
|
|
| Marital Status |
|
|
|
| Married | 761,727 | 279,576 |
|
|
|
| Presence of Children |
|
|
|
| Households With: |
|
|
|
| + Children | 675,483 | 232,258 |
|
|
| + Children by Age | 579,611 | 216,080 |
|
|
| + Children by Gender | 450,690 | 171,532 |
|
|
| + Children by Age and Gender |
450,690 |
171,532 |
|
|
|
| Age |
|
|
|
| (Order within specified ranges only.) |
|
|
|
| 18-34 |
207,013 |
63,274 |
|
|
| 35-44 |
350,547 |
98,566 |
|
|
| 45-54 |
385,219 |
137,254 |
|
|
| 55-64 |
326,046 |
112,968 |
|
|
| 65+ |
108,996 |
28,949 |
|
|
|
| Metro Status |
|
|
|
| Urban |
473,232 |
124,311 |
|
|
| Rural |
496,269 |
135,839 |
|
|
| Suburban |
702,852 |
212,115 |
|
|
|
| LifestyleNE Indicator |
|
|
|
| Urban |
213,446 |
56,259 |
|
|
| Suburban |
475,412 |
140,526 |
|
|
| Second City |
296,953 |
80,869 |
|
|
| Town and Country |
742,266 |
209,887 |
|
|
|
| Household Income |
|
|
|
| (Order within specified ranges only.) |
|
|
|
| Under $15,000 |
114,212 |
30,020 |
|
|
| $15,000-$24,999 |
120,610 |
30,503 |
|
|
| $25,000-$34,999 |
154,513 |
35,015 |
|
|
| $35,000-$49,999 |
274,056 |
65,070 |
|
|
| $50,000-$74,999 |
368,644 |
104,232 |
|
|
| $75,000-$99,999 |
270,496 |
85,977 |
|
|
| $100,000-$149,999 |
259,666 |
85,977 |
|
|
| $150,000+ |
161,322 |
51,531 |
|
|
| Unknown |
1,893 |
193 |
|
|
|
| Household Interests |
|
|
|
| Charitable Contributors |
454,388 |
185,819 |
|
|
| Home Ownership |
992,785 |
354,511 |
|
|
| Investors |
342,870 |
147,468 |
|
|
| Online Purchasers |
229,720 |
106,694 |
|
|
| Travel Interest |
507,779 |
206,253 |
|
|
|
| Telephone Numbers |
187,665 |
63,875 |
|
|
|
| 1Limited states. |
|
| Grade Teachers by Job Title2 |
| Direct Mail |
E-Mail |
|
|
| Pre-Kindergarten Teachers |
7,127 |
2,411 |
|
|
| Kindergarten Teachers |
51,474 |
16,149 |
|
|
| Pre-First Grade Teachers |
263 |
92 |
|
|
| Grade 1 Teachers |
55,357 |
16,833 |
|
|
| Grade 2 Teachers |
46,775 |
14,181 |
|
|
| Grade 3 Teachers |
39,666 |
12,135 |
|
|
| Grade 4 Teachers |
32,064 |
10,159 |
|
|
| Grade 5 Teachers |
26,881 |
8,980 |
|
|
| Grade 6 Teachers |
18,508 |
6,424 |
|
|
| Grade 7 Teachers |
11,925 |
4,091 |
|
|
| Grade 8 Teachers |
11,556 |
4,016 |
|
|
| Grade 9 Teachers |
1,975 |
701 |
|
|
| Grade 10 Teachers |
1,372 |
464 |
|
|
| Grade 11 Teachers |
1,199 |
428 |
|
|
| Grade 12 Teachers |
1,057 |
383 |
|
|
| Ungraded Primary Teachers |
464 |
128 |
|
|
| Ungraded Elementary Teachers |
14,559 |
4,505 |
|
|
| Ungraded Intermediate Teachers |
3,264 |
1,074 |
|
|
| Ungraded Secondary Teachers |
3,880 |
1,276 |
|
|
| Head Teachers |
3,909 |
1,283 |
|
|
| Head Start Teachers |
142 |
43 |
|
|
| Lead Teachers |
3,783 |
1,251 |
|
|
| Team Leaders |
488 |
179 |
|
|
|
| Subject Teachers by Job Title2 |
| School Level |
Total3 |
Elementary |
Middle/
Jr High |
Senior
High |
| Principals |
17,323 |
10,280 |
2,034 |
2,115 |
| Art |
6,566 |
2,450 |
1,030 |
1,956 |
| Computer Science |
13,279 |
7,006 |
1,673 |
2,365 |
| English and Reading |
62,999 |
14,980 |
15,171 |
21,133 |
| Fine Arts |
2,204 |
118 |
407 |
1,377 |
| Foreign/World Languages |
10,687 |
1,076 |
1,668 |
6,126 |
| Guidance/Student Services |
9,644 |
4,072 |
1,602 |
2,656 |
| Librarian and Media |
14,691 |
8,718 |
1,938 |
2,195 |
| Mathematics |
23,282 |
4,232 |
6,717 |
9,376 |
| Music |
7,385 |
3,174 |
1,405 |
1,829 |
| Physical Education |
12,523 |
3,566 |
2,906 |
4,215 |
| Science |
17,184 |
2,079 |
5,065 |
7,949 |
| Social Studies/Social Sciences |
18,216 |
2,199 |
6,005 |
7,824 |
| Special Education/Special Needs |
55,432 |
30,457 |
8,362 |
8,200 |
| Vocational Education |
10,268 |
362 |
1,496 |
6,418 |
| District Administrators |
8,602 |
1,094 |
208 |
915 |
|
| 2Matched against the
MDR database. |
| 3Includes
Combined (K-12), Vocational Ed, Adult Ed, and Special Ed Schools. |
|
| College Buyers at Home |
| Total |
|
|
|
| College Buyers at Home |
159,443 |
|
|
|
|
| Buyer Selects |
|
|
|
| Multibuyers |
1,332 |
|
|
|
| Seminar Attendees |
13 |
|
|
|
| Book Buyers |
1 |
|
|
|
|
| Gender |
|
|
|
| Male |
68,283 |
|
|
|
| Female |
41,187 |
|
|
|
|
|
|
|
|
| Age |
|
|
|
| (Order within specified ranges only.) |
|
|
|
| 18-34 |
17,464 |
|
|
|
| 35-44 |
38,944 |
|
|
|
| 45-54 |
36,689 |
|
|
|
| 55-64 |
37,556 |
|
|
|
| 65+ |
28,006 |
|
|
|
|
| Telephone Numbers |
11,117 |
|
|
|
|
| Household Income |
|
|
|
| (Order within specified ranges only.) |
|
|
|
| Under $15,000 |
9,527 |
|
|
|
| $15,000-$24,999 |
12,582 |
|
|
|
| $25,000-$34,999 |
15,435 |
|
|
|
| $35,000-$49,999 |
25,345 |
|
|
|
| $50,000-$74,999 |
31,812 |
|
|
|
| $75,000-$99,999 |
22,811 |
|
|
|
| $100,000-$149,999 |
23,548 |
|
|
|
| $150,000+ |
17,622 |
|
|
|
| Unknown |
761 |
|
|
|
|
| LifestyleNE Indicator |
|
|
|
| Urban |
16,088 |
|
|
|
| Suburban |
51,837 |
|
|
|
| Second City |
36,787 |
|
|
|
| Town and Country |
54,728 |
|
|
|
|
