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Take advantage of MDR’s e-marketing expertise and innovative, value-added products when you add email to your marketing mix.
Why MDR for Your Email Marketing?
MDR leads the way with educator email solutions, providing the best coverage, quality, and selections for the education market. You benefit by having the most complete email offerings for the education market available—anywhere.
MDR’s E-Marketing Solutions Help You...
+ Maximize your ROI
+ Increase marketing efficiency and effectiveness
+ Reach educators via their channel of choice
E-marketing gives you timely, measurable, actionable, and cost-effective ways to:
- Target your best customers and prospects with messages and offers based on their specific product interests
- Test new acquisition or lead-generation strategies, creating relationships with
your customers online
- Conduct market research and get timely insight for product development
- Generate actionable results at a very low cost
- Drive qualified traffic to your Web site
- Complete your own customer file and build stronger, more profitable customer relationships
Solutions That Fit Your Needs...
Prospect With E@quire
Grow your customer base with the largest college email file available. Pinpoint your audience by using any combination of MDR selections—courses taught, job titles, or demographics, such as enrollment, affiliation, Carnegie Classifications, and more. Choose your audience and we’ll deploy your message.
Email Your Customers With E@ppend
Conduct timely email campaigns to your best-responding audience, your customers. Give us your customer file. We add their
email addresses and then deploy your message on your behalf. Use E@ppend to update your in-house file or stimulate unprofitable print segments of your customer file.
Get a Multi-Channel Boost With DM-Optimizer
It’s the best of both worlds. Purchase a direct mail list and get the corresponding email list at a discount for synchronized pre- or post-mail messaging to the same audience.
New Selections to Expand Your Options
Email Hot Leads
Follow up on your hottest leads—people who are responding to your
email campaign while it’s going on! You get key contact and demographic information for those who are opening your messages and clicking on links. Deliver qualified leads to your sales force for immediate follow-up.
Learn more about MDR's Hot Leads >>>
Educators at Home Email Addresses
Educators at Home Email gives you another channel to reach educators, allowing you to make multiple touches to your customers and prospects via direct mail and email...at home and at school.
Plus, educators are also decision makers at home. Many are home owners and parents with varied interests that include traveling, investing, and more.
Learn more about MDR's Educators at Home >>>
Exclusive E-Marketing Services
- Get more messages to your customers and prospects. MDR’s exclusive “no mass”
email delivery technology staggers messages sent to each institution’s network to ensure maximum deliverability.
- Take advantage of our exclusive Email Campaign Manager (ECM) tool, and get the most sophisticated asset management, deployment, and reporting tool available in the education industry.
All MDR email solutions are fully compliant with the CAN-SPAM Act. |
