Follow up with your hottest prospects while their interest is fresh!

MDR's Hot Leads gives you the contact information for potential customers while your email campaign is under way.

What Can You Do With Your Hot Leads?

Hot Leads gives you one-time usage rights to the data for all three follow-up methods—phone, fax, and direct mail. You can choose one or all three.

How Does Hot Leads Work?

Order and deploy an MDR E-Marketing Campaign as you normally would. Once your campaign reports are ready (about 48 hours after deployment), you will have the option to purchase and download Hot Leads. These will be all the people who have responded to your email campaign up to that point in time. If you choose to purchase your Hot Leads, you simply approve the quantity and amount and click the purchase button. Your account that was used for the email campaign will automatically be billed for the Hot Leads.

Then you can immediately download your Hot Leads and begin to follow up on your best prospects while they are still HOT!

You will get a comma delimited file that has the following data for all those who have opened or clicked a link within the email of your current campaign:

Prefix
First Name
Middle Initial
Last Name
Suffix
Address 1
Address 2
City
State
Zip Code
Phone Number
Fax Number
Deployment Date
PID Number
NID Number
MDR Order Number
ECM Campaign ID
MDR Segment ID
Campaign Name
Clicked Flag (if they clicked a link in the email)
Job Title
Enrollment
Grade Range Code*
A link to your HTML creative in the ECM system

*Grade Range Code is the standard MDR Grade Range keycode. Click here for MDR's Keycode Definition Guide.

You can use this data in your contact management system, sort it by enrollment or job title, and even view the email creative that was sent to this lead.

How Much Does Hot Leads Cost?

Hot Leads start at a $1 a lead and can get as low as $.20 a lead in volume. Since these individuals have already seen your marketing message and taken some action, they are a highly profitable group of leads to follow up on. Hot Leads will pay for themselves in no time.