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InfoBuyers

Reach over 13 million buyers who are actively purchasing in your subjects, disciplines, and product categories.

This robust InfoBuyers database includes both consumer and business buyers— the power buyers for education and professional publishers’ products. Plus, a proprietary coding system maps product purchases to course and discipline subject codes.

This proven list of direct response buyers delivers 13 million+ prospects…directly from the customer files of leading educational and professional publishing organizations. Contributors include university presses, parent and professional magazines, education publishers, and technology (hardware, software, and furniture) suppliers.

InfoBuyers Excel file
InfoBuyers
InfoBuyers Total
Total 13,497,453
Recency of Purchase
• 3-Month Buyers 1,798,721
• 6-Month Buyers 4,054,267
• 12-Month Buyers 8,253,513
   
Product Categories Total
Edu-Buyers  
• K-12 Edu-Buyers 4,645,103
• K-12 Professional Development Buyers 978,194
• K-12 Special Education Buyers 285,282
• Parent Edu-Buyers 730,031
• Higher Edu-Buyers 4,906,674
• University Press Buyers 182,174
Bookbuyers 1,770,522
Technology Buyers 5,676,762
Periodical/Newsletter Subscribers 2,731,204
Seminar/Conference Attendees 1,804,477
Association Members 1,358,175
Business Buyers 4,764,990
Law Buyers 1,724,171
Medical/Nursing/Health Buyers 3,863,330
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