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Reach Your Most Responsive Library Audience
With more targeted selections than any other source and comprehensive library market coverage—public, school, and college—MDR provides the marketing knowledge you need to reach the right library contacts for your products and services. Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings. |
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| Library |
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| Public Libraries |
| Public Library Universe |
Libraries |
Librarians
by Name |
Library
Buyers1 |
|
|
| Total Libraries |
16,640 |
44,708 |
13,670 |
|
|
| Main Public Libraries |
8,955 |
28,751 |
10,589 |
|
|
| Library Systems |
302 |
1,514 |
275 |
|
|
| System Cooperatives |
213 |
575 |
118 |
|
|
| State Libraries |
91 |
391 |
47 |
|
|
| All Main Libraries |
9,561 |
31,231 |
11,029 |
|
|
| Branch Libraries |
7,079 |
13,477 |
2,641 |
|
|
|
| Public Library Personnel |
Mains and
Branches |
Mains Only |
Library
Buyers1 |
Personnel in High DRI Libraries2 |
|
| Public Library Personnel |
44,708 |
31,231 |
13,670 |
20,737 |
|
| Library Directors |
8,956 |
8,953 |
5,384 |
1,278 |
|
| Assistant Directors |
3,321 |
3,319 |
969 |
766 |
|
| Branch Heads |
6,528 |
1 |
1,789 |
4,873 |
|
| Acquisitions |
927 |
796 |
350 |
480 |
|
| Adult Services |
2,259 |
1,541 |
388 |
1,391 |
|
| Audiovisual |
702 |
601 |
202 |
450 |
|
| Book/Materials Selections |
511 |
427 |
130 |
336 |
|
| Children's |
6,375 |
4,111 |
2,245 |
3,365 |
|
| Circulation |
3,828 |
2,826 |
525 |
1,473 |
|
| Classification/Catalog |
2,087 |
1,971 |
571 |
895 |
|
| Interlibrary Loan |
1,694 |
1,525 |
249 |
654 |
|
| Literacy Coordinators |
840 |
698 |
292 |
414 |
|
| Periodicals |
733 |
610 |
148 |
409 |
|
| Reference |
3,879 |
2,697 |
604 |
2,538 |
|
| Systems/Automation |
934 |
879 |
164 |
549 |
|
| Technical Services |
603 |
560 |
156 |
231 |
|
| Young Adult |
1,779 |
1,201 |
502 |
1,119 |
|
| Librarians (Unclassified) |
1,957 |
1,270 |
263 |
866 |
|
|
| 1Reach
librarians who have been identified as direct mail buyers. |
| 2Personnel in
public libraries with High and Medium-High DRI scores. |
|
| Public Library Selects |
| Book Budget |
Total |
Main Libraries |
Branch Libraries |
|
|
| $1-$4,999 |
2,218 |
2,160 |
58 |
|
|
| $5,000-$19,999 |
3,085 |
2,822 |
263 |
|
|
| $20,000-$99,999 |
3,963 |
2,719 |
1,244 |
|
|
| $100,000+ |
7,060 |
1,576 |
5,484 |
|
|
|
| Media Budgets |
Main Libraries |
|
|
|
|
| $1-$2,999 |
1,433 |
|
|
|
|
| $3,000-$14,999 |
1,571 |
|
|
|
|
| $15,000+ |
1,086 |
|
|
|
|
| Total |
4,090 |
|
|
|
|
|
| Household Income |
Mains and
Branches |
Mains Only |
|
|
|
| Under $30,000 |
2,045 |
994 |
|
|
|
| $30,000-$39,999 |
4,763 |
2,819 |
|
|
|
| $40,000-$49,999 |
4,456 |
2,755 |
|
|
|
| $50,000+ |
5,376 |
2,993 |
|
|
|
|
|
|
|
|
|
| LifestyleNE Indicator |
Total |
|
|
|
|
| Urban |
1,737 |
|
|
|
|
| Suburban |
1,935 |
|
|
|
|
| Second City |
2,104 |
|
|
|
|
| Town and Country |
10,864 |
|
|
|
|
|
| School Libraries |
| Key Decision Makers |
Total3 |
Elementary |
Secondary
Schools |
Buyers at
School4 |
Personnel in
High DRI Schools5 |
| Librarians |
82,916 |
49,071 |
28,439 |
56,237 |
35,030 |
| Media Specialists |
40,158 |
22,863 |
15,769 |
28,513 |
15,626 |
| Resource Teachers |
51,269 |
28,830 |
20,697 |
17,659 |
20,970 |
| English Teachers |
239,335 |
22,795 |
199,697 |
81,866 |
71,800 |
| Literacy Coordinators |
1,682 |
904 |
609 |
820 |
584 |
| Multimedia Coordinators |
1,719 |
-- |
1,510 |
286 |
365 |
| PTA/PTO Presidents |
34,673 |
28,040 |
5,135 |
1,749 |
15,758 |
| Reading Teachers |
77,556 |
31,119 |
42,730 |
32,991 |
27,987 |
| Remedial Reading Teachers |
26,700 |
18,650 |
6,621 |
13,744 |
12,823 |
| School Store Managers |
5,389 |
2,509 |
2,354 |
2,267 |
2,501 |
| Special Ed Teachers |
210,404 |
87,565 |
102,526 |
53,770 |
68,719 |
| Teachers/Gifted Students |
27,595 |
17,253 |
9,702 |
11,460 |
10,536 |
| Technology Champions |
29,215 |
16,800 |
10,336 |
17,445 |
12,881 |
| Technology Coordinators |
42,086 |
25,393 |
12,536 |
14,927 |
18,502 |
| Title I Teachers |
23,969 |
20,648 |
2,228 |
12,147 |
12,035 |
|
| 3Total counts include Buyers at
School. |
| 4Educators who have
purchased through direct mail. |
| 5Personnel in
schools with High and Medium-High DRI scores. |
|
| College Libraries |
| |
Buildings |
Librarians
by Name |
|
|
|
| Senior College |
3,586 |
14,474 |
|
|
|
| Junior College |
2,183 |
5,240 |
|
|
|
| College Law |
211 |
1,237 |
|
|
|
| College Medical |
161 |
816 |
|
|
|
|
| College LibrariesSpecial Libraries |
| |
Buildings |
Librarians
by Name |
|
|
|
| Corporate |
516 |
469 |
|
|
|
| Law |
2,610 |
2,541 |
|
|
|
| MusicMedical |
1,979 |
1,873 |
|
|
|
| Music |
66 |
63 |
|
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|
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