Get the timely, relevant information you need to develop winning sales and marketing plans.

Our research reports and annual publications track trends and changes in the school and college markets. We report on specific technology usage, expenditure, enrollment shifts, and much more.

Research Reports

Educator Buying Trends: A National Survey – 2007
How Teachers Make Buying Decisions

This new report contains the findings from MDR’s market research survey exploring teachers’ buying patterns, budgets, decision-making authority, and how they prefer to purchase products. It also looks at teachers’ personal investment in professional development, the impact of NCLB on the types of products their school is purchasing, a forward look at how instructional materials purchasing will change, and more. A must-have report for any company selling to the K-12 public school market. Preview the report >>

Educator Buying Trends: A National Survey – 2007 PDF format only. Price: $199 Single User, $589 Multiuser.

E-Mail Trends in the Education Market

Over the past five years, MDR has seen more and more companies that sell products and services to educational institutions add email marketing to their marketing mix. The availability of institution-based email addresses has opened up this marketing channel, and marketers are seeing the benefits.

Since 2001 MDR has provided educational marketers with two ways to email educators: appending email addresses to their customer list and providing lists for email prospecting campaigns. The data contained in this report is a result of an analysis of both of these uses. In addition, MDR conducted an online survey to more than 36,000 teachers to ask them specific questions about their views of receiving emails in their school in-boxes. This report reviews aggregated results from thousands of campaigns and provides specific key findings, conclusions, and actionable recommendations to help execute highly successful email marketing programs.

E-Mail Trends in the Education Market PDF format only. Price: $195 Single User, $585 Multiuser.

America's Digital Schools 2006: A Five-Year Forecast

This landmark study asks superintendents, curriculum directors, and technology directors the important questions about the future of technology as a learning tool. Get the data you need to understand the growth in one-to-one computing and develop plans to capitalize on the momentum.

America's Digital Schools 2006: A Five-Year Forecast. PDF format only. Price: $999 Single User, $2,997 Multiuser.

The College Technology Review 2006

This report provides a comprehensive look at current data and trend information about technology usage in our nation's colleges and universities. MDR surveyed key administrators at more than 5,600 accredited two- and four-year colleges and universities in the U.S. for its annual college technology survey, which is the basis for the report's findings. You'll learn the latest details about college technology spending across all areas, brand preferences, access to wireless networks, Internet usage, distance learning, and more.

The College Technology Review PDF format only. Price: $49 Single User, $149 Multiuser.

The K-12 Technology Review 2005

Melding data from three different surveys-directed toward districts, schools, and teachers-this brand-new report provides a richer portrait of technology and related issues. Includes trend data and the latest information on new classroom technologies and student information systems.

Other highlights are:
- Technology budgets and spending
- Purchasing practices, requirements, and preferences
- State technology profiles
- Teachers' use of e-mail

The K-12 Technology Review PDF format only. Price: $195 Single User, $585 Multiuser.

The Impact of No Child Left Behind (NCLB) - Educational Leaders Speak Out

This insightful report presents the findings of MDR's survey to educational leaders to learn their opinions about the No Child Left Behind Act. Find out how this law has impacted educators' product purchasing methods and habits, as well as the effect it has had on trends in school funding, changes in staffing levels, ways in which instructional products are evaluated, and much more.

The Impact of No Child Left Behind (NCLB) - Educational Leaders Speak Out PDF format only. Price: $195 Single User, $585 Multiuser.

Free Reports

Federally Funded Education Programs 2006

This informative guide highlights those programs MDR feels are of the greatest interest to K-12 education marketers. It is not intended to be a comprehensive listing of all education programs.

Click here to view the guide or download a FREE pdf copy.

MDR's Enrollment Comparison Report, 2006-2007

U.S. public school enrollment for the 2006-2007 school year, now at 48.2 million students, continues to increase, according to MDR's Enrollment Comparison Report, 2006-2007. To accommodate additional students, schools must assess their needs for new and expanded facilities, product upgrades, instructional materials and more-meaning new opportunities for marketers.

We've contacted all 14,000+ K-12 public school districts to obtain statistics for every U.S. state and provide one-year comparisons by state and by county.

To download your FREE copy of MDR's Enrollment Comparison Report, click here.

Public School Expenditures

The information presented in this report represents the districts' spending for materials used for instructional purposes. Contains actual spending information for the latest year tracked.

Click here for your FREE copy.