Now Available ...
MDR's Hot Leads
MDR Introduces New E-Marketing Solution to Leading Suite of Email Products
MDR has again expanded its cutting-edge e-marketing offerings to help customers maximize their ROI in the rapidly expanding email channel. Hot Leads gives MDR customers an opportunity to act quickly on the behavior of potential buyers by offering an on-demand electronic list of prospects who responded to a just-deployed email message. With a few simple clicks of the mouse, MDR customers can get the contact information needed to follow up while interest is fresh—by phone, fax, and direct mail. Customers can choose one or all three contact channels to drive even stronger sales from email campaigns.
MDR's Hot Leads provides the following data elements for all those recipients who have opened or clicked a link within your current email campaign message:
Valuable Follow-Up Contact Information
Full Name
Job Title
Complete School or District Address
Phone and Fax Numbers
Opportunity and Campaign Metrics Help Target Follow-Up Efforts
MDR's PID and NID Numbers
Enrollment
Grade Range Code
Deployment Date
Campaign Name
Clicked Flag (indicates a link was clicked in the email)
A link to your HTML creative to quickly access the promotion
...And More!
Customers Save Money and Improve ROI With MDR Hot Leads
Generating actionable leads is a high priority for many marketing efforts, and Hot Leads gives MDR customers a cost-effective way to follow up with the prime prospects who are most likely to respond—those who have already taken some action in response to a marketing message. Hot Leads provides a highly attractive group of actionable prospects—at the cost of $1 or less per lead, depending on volume—that can feed a telesales campaign or a direct mail piece and maximize the return on the effort. By gaining attention through an initial email contact, MDR customers can now quickly and effectively take that qualified lead and close a sale through follow-up contact.
Capture End-of-Year Dollars With MDR E-Marketing Solutions
There is still time available to reach educators with budgets to spend before the end of the school year. MDR’s E-Marketing Solutions can help customers reach buyers with offers that can help schools be ready for the fall—and use dollars they need to spend now.
To learn more about MDR’s Hot Leads and E-Marketing Solutions, visit us online or call your MDR Representative at 800-333-8802.
